Why good design matters

Red Adair famously said ‘If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur’.

Our design team spends a lot of time making sure they produce really great work for our clients.

Design is about far more than choosing some colours and a nice font – there are lots of different considerations, which is why it’s always a good idea to ask a professional to do it for you. Design depends on several key things, and that’s why we’ll always talk to you before we even start thinking about design:

What do you want? Design considerations differ depending on whether you want an A5 leaflet or a glossy brochure. Knowing how you’re going to present your information gives our designers a great starting point. They’ll be able to see how much space they have and how best to give your key information the prominence it needs.

Who is it for? The target audience for your print work matters. If you know what your potential customers are looking for, we can design to attract them, using colours, images and words that will make a connection.

What do you want them to do? This is really important – what do you want people to do once they’ve seen your message? Call you? Email? Visit your website to sign up for something? The more we know about what you want your prospects to do, the better we can help the design to show readers to do it.

Good print design is about creating something that is eye catching and appealing, but also fulfils a practical function. By working with our team, you’ll be able to create something that looks good and works for your business.

2018-04-20T13:30:52+00:00 October 11th, 2017|