With the demand for digital marketing campaigns increasing year on year and trends such as VR and AR marketing being used more frequently, how are companies expected to stay ahead of the game and stand out from competitors?

Research suggests that we are exposed to an average of 362 ads per day with only 3% of those making an impression.

Answer; go traditional, back to the original form of marketing – print.

While print advertising may seem like a thing of the past, businesses should not disregard the power this unlimited marketing method holds. Sometimes the only way to stand out is to think outside the box. With print advertisements set to soar in 2018, giving your campaign the bells and whistles effect with stand-out print marketing, is sure to set you apart from the field.

What trends does 2018 hold for print marketing?

Pantone colour of the year
  1. Colour
    Pantone’s colour of the year is Ultra Violet. While this may seem a little garish for some campaigns, it is said to communicate originality, ingenuity and visionary thinking.Pantone executive Leatrice Eiseman says that if you want to look “resourceful,” go with blues and oranges and if you want to be “sophisticated,” use gold.
  1. Texture
    Having something innovative can make the difference between your printed campaign going in the bin, or on the board. Having a textured element makes print advertisements more real. In fact, studies have shown that haptic, or touch, memory has the biggest impact on the human brain, creating a longer lasting brand awareness.
Textured print
  1. Scent
    We all know the effect a bad smell can have on our mood, but what about a nice smell? Scents such as orange, lavender, coffee or liquorice can give a longer lasting attention span when presented with information; a perfect tactic for the innovative marketer.

How has innovative print marketing helped existing campaigns?

Cardboard engineering, based on the ancient art of origami, is a great way to connect with customers. This innovative, interactive and unique method could include a DIY invitation, pop up cards, even exhibition stands. Some companies have even gone as far as to make a car, although this may be a little difficult to post.

Consumers have their phones on them all the time, some have even been known to use them to shop whilst in the physical store itself. How can marketers tap into this mindset with digital print? Introducing a QR code is a simple method to merge technology with traditional marketing methods. Companies such as Tesco integrated QR codes into their marketing campaign, seeing an online sales increase of 130%.

We support and encourage new ideas and can work together to produce thought-provoking print marketing campaigns, helping your brand to stand out and enhance your current digital marketing strategies.

Cardboard Engineering Print
QR Codes